As part of my weekly trip to the 'store of plenty' (aka Costco) I make a point to walk though the wine section. This past week St Francis Winery & Vineyards employed a representative to be in the store & answer questions from prospective buyers. Unfortunately for me, I was one of those prospective buyers.
He seemed like a nice enough guy but his knowledge of wine didn't exactly ferment into anything fantastic. Fortunately for him St Francis provided some background of their wine on each of the bottles. Dodging his seemingly incessant need to push the Merlot on me I managed to locate the 'Old Vine' Zinfandel (2006).
Intrigued, I picked up a bottle of the Zinfandel and asked the representative if he could tell me anything additional about the bottle.
[REP]
Yes, that's the Zinfandel.
[JASON]
Right, I get that. I mean, can you tell me anything more than what's written on the label?
[REP]
(Pointing to the bin label)
This wine is rated an 87.
[JASON]
No it's not. The '87 rating' on the Costco bin is for a 2005. This bottle is a 2006.
[REP]
That must be a misprint or perhaps a mistake.
[JASON]
I doubt it. Costco is famous for not providing the consumer with all of the information to make an informed decision. But that's okay. It's not your fault. I like what I've read on the label and will try this wine.
TIP: Occasionally you can find a pretty decent wine at Costco but pay close attention to the rated year being advertised and the year that is stocked in the bins. Frequently you'll find a much younger wine in the bin than what has been advertised or rated.
I give a lot of credit to a vineyard that provides some background their label. Typically the description lacks any marketing and seemingly comes directly from the winemaker. And you simply can't substitute that with a 'representative' who - in all likelihood - has never even tried the wine he (or she) is selling.
The St Francis 'Old Vines' Zinfandel 2006 is a decent wine. It's produced in Sonoma County, California which is an area that is world renowned for its diversity in wine. The warm climate typically offers blackberry, anise and pepper notes. And if you have been following my reviews you know that I am on a quest to locate the most peppery (and well balanced) red Zinfandel. This bottle is not that bottle. It was subtle and lightly balanced for Northern California and volunteered some spices that accompanied the grilled pork nicely.
Noroc!
Jason